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Visual hierarchy in Graphic Design

Whether you're a junior designer or you own a small company and make your own content look appealing, the basics of graphic design are a great way to improve your creations!

Visual hierarchy is an important aspect of graphic design. It is the arrangement of visual elements in a way that guides the viewer's attention and communicates the relative importance of each element. By using visual hierarchy, designers can create effective and visually appealing designs that convey a clear message to the viewer.

Here are some tips on how to create a visual hierarchy in your designs:

Use size to create contrast

One of the easiest ways to create visual hierarchy is through the use of size. Larger elements naturally draw more attention than smaller ones, so you can use size to emphasize the most important elements in your design. For example, you might use a larger font size for a headline and a smaller font size for the body text.

This bold Spotify campaign shows how easy it is to use contrasting colours to immediately draw your attention. Also notice the size of the various visual elements to guide you as a viewer.

Use color to create contrast

Color is another effective way to create contrast and emphasize important elements in your design. Bright or bold colors draw more attention than muted or neutral colors, so you might use a bright color for a call-to-action button or an important message.

Use typography to create contrast

Typography can also be used to create contrast and emphasize important elements. Bold or italicized text draws more attention than regular text, so you might use bold or italicized text for headlines or important messages.

Use placement to guide the viewer's attention

The placement of elements in your design can also help guide the viewer's attention. For example, you might place the most important element in the center of the design or at the top of the page, where it is more likely to be seen.

Spotify has launched some beautiful campaigns over the year. White space doesn't need to be white, your design just needs space to 'breathe' as shown in this spotify campaign.

Use white space to create balance

White space, or the space between elements in your design, is an important aspect of visual hierarchy. By using white space effectively, you can create a sense of balance and harmony in your design, and draw attention to the most important elements.

Use repetition to create consistency

Repetition is another important aspect of visual hierarchy. By repeating certain elements throughout your design, such as a particular color or font, you can create a sense of consistency and unity. This helps guide the viewer's attention and makes your design more visually appealing.

In conclusion, visual hierarchy is an essential aspect of graphic design. By using size, color, typography, placement, white space, and repetition effectively, you can create effective and visually appealing designs that communicate your message clearly to the viewer.

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