Creating your own logo? Easy with these 3 steps!

Are you a small business owner, starting your own company or a non-profit with little funds? It might be hard to find a designer that fits your needs (budget included), but with these three simple steps you can get started on creating your own logo!

Step 1: Define your brand identity

Before you start designing your logo, you need to have a clear understanding of your brand identity. Your logo should reflect your brand's personality, values, and target audience. Ask yourself questions like: What does my brand stand for? What emotions do I want my logo to evoke? Who is my target audience? This will help you determine the direction of your logo design and ensure that it aligns with your brand identity.

A brand identity makes your brand recognisable across all media. It usually involves a set of colours, shapes and rules on how to use the different assets within your brand.

Step 2: Create a design brief

A design brief is a document that outlines the specifications and requirements for your logo design. It should include information such as the name of your business, any taglines or slogans, the preferred colors and style, and any other specific elements that you want to include in your logo. This will help you communicate your vision to the designer or help you stay on track if you are designing the logo yourself.

Step 3: Design your logo

Now that you have a clear understanding of your brand identity and a design brief, it's time to start designing your logo. There are many design tools available, both free and paid, that you can use to create your logo. If you're not comfortable with designing your logo, you can hire a freelance designer or a design agency to help you.

When designing your logo, remember to keep it simple, scalable, and memorable. A simple logo is easier to recognise and remember, while a scalable logo can be used in a variety of contexts without losing its clarity. Make sure your logo is also memorable, so that it can help your brand stand out in a crowded market.

In conclusion, creating your own logo as a small business can be a fun and rewarding process. By defining your brand identity, creating a design brief, and designing your logo with simplicity, scalability, and memorability in mind, you can create a logo that effectively represents your brand and helps you stand out in a competitive market.

Need help with your logo? Get in touch: +31620906047 or marijke.pomstra@gmail.com