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A well-rounded marketing strategy: how to get beyond external reach

A successful marketing strategy goes beyond external promotion; it encompasses both external and internal aspects of your business. By considering internal factors, you can align your team, optimise processes, and create a unified brand experience. Together, we will explore the basics of a well-rounded marketing strategy, highlighting three key pointers to get started today.

Define your goals and target audience:

Begin by clearly defining your marketing goals and identifying your target audience. What do you want to achieve? Who are your ideal customers? Understanding your objectives and the needs of your audience will help you tailor your marketing efforts more effectively. Define specific, measurable goals and identify the demographics, interests, and pain points of your target audience.

Internal brand alignment:

Internal alignment is crucial for a well-rounded marketing strategy. Ensure that your team understands and embodies your brand's values, mission, and unique selling points. This alignment creates a consistent brand experience, both internally and externally. Regularly communicate your brand messaging, provide training and resources, and foster a culture that promotes your brand's identity.

Marketing is not 'just' social media or advertising, but a well rounded field with multiple aspects to consider.

Integrate channels and measure results:

A well-rounded marketing strategy integrates multiple channels to reach your target audience effectively. Consider a combination of online and offline channels such as social media, email marketing, content marketing, advertising, and public relations. Establish key performance indicators (KPIs) to measure the success of your marketing efforts. Analyse data, track metrics, and adjust your strategy accordingly to optimise results.


A well-rounded marketing strategy extends beyond external promotions, encompassing internal alignment and a holistic approach to your brand. By defining goals, understanding your target audience, aligning your team, and integrating channels, you can create a robust marketing strategy that drives business growth.

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