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10 tips for creating effective and visually appealing designs

Graphic design can be hard to master, but with some simple inside information you can get your designs to the next level! Here are 10 design tips that can help you create effective and visually appealing designs:

1. Keep it simple: A simple and clean design is often more effective than a cluttered and complex one. Focus on the essential elements and remove anything that doesn't add value to the design.

ace & tate uses visual hierarchy with a clean design, bold typography and close-up photography.

2. Use appropriate typography: Choose typography that complements your design and conveys the right tone and message. Avoid using too many fonts and stick to a consistent style throughout the design.

3. Use a color scheme: Choose a color scheme that fits the message and mood of your design. Use complementary colors to create a harmonious look. Or choose contrasting colors to make a bold statement!

4. Create contrast: Use contrast to make your design stand out and guide the viewer's attention to the most important elements. This can be achieved through the use of color, typography, and layout.

ace & tate's online campaign follows the same typography and photography-style in a younger, vertical, format.

6. Consider the medium: Keep in mind the medium in which your design will be viewed (e.g. print, web, mobile) and design accordingly. Make sure your design is optimised for the medium and is easy to read and navigate.

7. Use white space: Don't be afraid of white space. Use it to create a sense of balance and harmony in your design and to draw attention to the most important elements.

8. Use images wisely: Use images that complement your design and add value to the message you're trying to convey. Make sure the images are of high quality and are optimised for the medium.

9. Be consistent: Maintain consistency throughout your design, from the typography and color scheme to the layout and imagery. This helps create a cohesive and professional look.

10. Get feedback: Get feedback from others on your design to get a fresh perspective and identify any areas that may need improvement. This can help you create more effective designs in the future.

Need help? Get in touch: +31620906047 (whatsapp) or


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